The business case for a strong CMO-CIO partnership: A guide
Full Circle Insights
FEBRUARY 8, 2021
In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue. CMOs will need to tap that expertise as they deploy new martech solutions. An Intro to Full Circle Matchmaker.
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