markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. Oracle buying Vitrue and Eloqua for $1.2B. CMOs complete 57% of their research before contacting agencies.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Heinz Marketing

OCTOBER 29, 2018

I think the thing you seem passionate about and that I am as well the idea that you don’t necessarily create an event and then just assume everyone’s going to show up. Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. Laura, thanks so much for joining us.

Top of Funnel 72

Top of Funnel Work Management Enterprise Management Conference 72

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100