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The 10 most fascinating people in B2B marketing in 2017

Biznology

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Highly recommended!

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.

PR 100
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. The trend has been amping up for a number of years now, and according to CMO magazine, it continues to grow. SnapApp is positioned well for this. And that content is going to have to be based on social proof. Video Marketing.