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How publishers and advertisers are building and activating first party audiences

Liveintent

To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, LiveIntent.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . Making it easier to see the ROI of various marketing efforts. Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . .

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

As the Chief Marketing Officer at Anaplan, a San Francisco based software company, Pergolino has been a pioneer in marketing and technological innovation, bringing a new wave of strategic methods to the field. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding. Dr. Nancy Richmond.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . . Triblio | CMO. . . Marketing celebrates only when sales does.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

While some agencies specialize in one aspect of SaaS marketing, such as SEO or content, it’s more efficient and cost-effective to choose a company that offers combined services. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

While some agencies specialize in one aspect of SaaS marketing, such as SEO or content, it’s more efficient and cost-effective to choose a company that offers combined services. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

article thumbnail

24 Best SaaS marketing agencies for 2023

accelerate agency

While some agencies specialize in one aspect of SaaS marketing, such as SEO or content, it’s more efficient and cost-effective to choose a company that offers combined services. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?