Ambal's Amusings

FEBRUARY 18, 2010

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

APRIL 29, 2010

Newsletters. Subscription-based information, newsletters. is a journalist, psychologist and content marketing specialist for professionals who want a strong presence on the Web. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Blog posts. Video clips.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 50 newsletter signups (potential leads). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Keeping a Closer Eye on Content ROI – CMO Council.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. " Read on to get their insights.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100