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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

Mereo

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them. A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,

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