Remove CMO Remove CPL Remove Data Hygiene Remove Marketing Automation Services
article thumbnail

Measure Your Content Marketing ROI With These 10 Steps

Contently

Once you’ve started successfully building an audience, you want to inspire people to take actions that’ll create a deeper relationship with your brand—like signing up for a newsletter or virtual event, using an interactive tool, or requesting a demo. Here we measure: 4. Leads Generated. Lead Engagement. Share of Voice.