Marketing Insider Group

AUGUST 10, 2010

This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. OK, but WHY. I also like that you stressed on the importance of articulating the strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. OK, but WHY. I also like that you stressed on the importance of articulating the strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Because it is an easy metric to obtain. All rights reserved.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose. All rights reserved.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). 237 posts from The Drama 2.0 For me, its always been a bit of a spurious debate (the two clearly overlap on almost all dimensions). All rights reserved.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40