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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

“We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.” . “More intent data is good, why wouldn’t you want more signals? It’s kind of like having more leads.”

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

What is content? Fuel for your content marketing campaigns. What content is not: the latest Forbes cover feature with Mark Zuckerberg that’ll change the world. Who writes the content? Content production is a process , with an orderly progression from A to Z. Your content will be richer for it. It’s a mix.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first.

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