The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Why do marketers need to rethink their content/lead generation? DG: Because content’s a commodity, right? I wish I had more content from a B2B brand.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Why do marketers need to rethink their content/lead generation? DG: Because content’s a commodity, right? I wish I had more content from a B2B brand.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. SNAPSHOT] Most Popular Interactive Content Types Used to Nurture Leads Through Each Stage of the Funnel. .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Vidyard

JULY 9, 2020

It takes a serious and well-considered startup marketing strategy. Contents 1. Your Startup Marketing Strategy Primer 2. Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It takes a serious and well-considered startup marketing strategy. Contents 1. Your Startup Marketing Strategy Primer 2. Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65