60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CTR: Clickthrough Rate. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. WOM: Word-of-Mouth. UV: Unique Visitor.
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