Clickthrough PPC Purchase WOM 
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. CPC: Cost-per-Click (See PPC).
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. 15) Clickthrough Rate (CTR). 70) Pay-per-Click (PPC).
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