Clickthrough, PPC and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. PPC: Pay-per-Click. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. Learn more about getting started with PPC here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 15) Clickthrough Rate (CTR). 70) Pay-per-Click (PPC). Typically this happens when publishers have a fixed rate for PPC in different areas on their website. 16) Closed-Loop Marketing.

Paid Content

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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