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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. SMX Advanced 2017, Day 2.

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The Big List of Content Marketing Acronyms

Brandpoint

CTR: Clickthrough Rate. MA platforms such as Pardot, Marketo and SharpSpring assist with the process by offering features such as lead scoring, customer acquisition, dynamic content and more. SEM: Search Engine Marketing. ” The term “paid search” is used interchangeably with SEM.