Clickthrough Eye-Tracking Linkedin WOM 
Hubspot
JUNE 19, 2014
Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on. CTR: Clickthrough Rate.
Hubspot
MARCH 10, 2016
What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. 15) Clickthrough Rate (CTR). The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth.
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