Clickthrough CTR Doubleclick Media 
Hubspot
APRIL 29, 2013
clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. Source: Solve Media ) Tweet This. Source: Solve Media ) Tweet This. Source: Solve Media ) Tweet This. The average clickthrough rate of display ads is 0.1%. Source: DoubleClick ) Tweet This. So here they are.
Marketing Insider Group
JULY 21, 2015
The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Solve Media ). You are more likely to survive a plane crash than click on a banner ad. ( Solve Media ). Solve Media ). Solve Media ) . DoubleClick ).
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