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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. CPL thresholds will vary quite a bit based on the product and industry. Email open and clickthrough rates. Full Circle Insights | Sr.