Clickthrough Cost per Lead Media WOM 
Hubspot
JUNE 19, 2014
You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.
Hubspot
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. Don’t blow it.
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