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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Orbit Media | Co-founder and CMO. . . Email open and clickthrough rates. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . .