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How Much Information Should Your Lead Forms Collect?

ClearVoice

All these tactics will improve your email open rates and boost your conversions. The more data you collect, the more you can personalize your email marketing campaigns — yet when you ask for too much information, it feels intrusive to your lead and they might leave without submitting the form. Click To Tweet.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff. Among other stuff.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent.

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 4) Leverage the Power of Social Listening Tools.