DealSignal

FEBRUARY 23, 2023

Whether you’re new to email marketing or a seasoned pro, this post will provide you with actionable tips to improve your B2B lead generation efforts with email marketing. In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

AUGUST 30, 2021

. #3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

JANUARY 25, 2023

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52