Martech

AUGUST 15, 2022

Corporate restructuring, the “Great Resignation,” a new focus on “owned” data (zero-party and first-party data), economic and political upheavals and the continued evolution of marketing technology — all of these have left their marks on many email programs. . The open rate. Yes, I gave you more work.

Budget Programs 84

Budget Programs Privacy Protection Paid Search Agency Planning 84

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JANUARY 27, 2022

Intelligent Tracking Prevention (ITP) is an important Safari component that helps protect users from visitor tracking. It is a feature of Webkit , an open-source browser engine that powers Apple’s default browser. With the introduction of these laws that protect user privacy, browsers were forced to comply. What Is ITP?

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

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APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52