Click Fraud, Personalization and Response Rate

How to Create a Killer SaaS Content Marketing Strategy

Single Grain

NOVEMBER 3, 2020

SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates. 20% of the average person's time spent online is now used to browse content. Imagine that your Google Ads budget is spiraling out of control due to click-fraud, and you’re looking for some software to solve the problem.

Marketing Budget

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. That’s 42% of every single person on the planet including babies according to Internet World Stats. Digiday ).

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

How to Create a Killer SaaS Content Marketing Strategy

Banners Have 99 Problems And A Click Ain’t One

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