Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Forrester ).
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