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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. DoubleClick ).

Banners 100