Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Forrester ). million people and resulted in 416,000 clickthroughs at an >8% CTR. Display ads account for a mere 0.9
100 
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