Everything You Need to Know About Programmatic In-Housing
QuanticMind
AUGUST 17, 2023
Managing and optimizing programmatic media is a complex art, and advertisers considering independence from agencies will need a glut of staff additions in order to ensure they are doing things right—a programmatic manager, a data analyst, and a DSP operator, to name but a few. Ask “why” this is important to your organization.
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