Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel
FunnelEnvy
MARCH 2, 2021
The death nell was sounded by Google’s announcement of Privacy Sandbox , which is basically their plan to create a set of privacy standards. This plan includes improving how cookies are classified, clearing up the details behind each person’s cookie settings, and plans to aggressively block fingerprinting.
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