The One-Person B2B Marketing Department Playbook – Chapter 5 – Marketing Content: Baiting the Hook
thePoint
SEPTEMBER 10, 2019
Is clicking on an ad link in a newsletter considered a response? Is a visit to your website from a search ad a response? Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet.
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