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The Ultimate Guide to Marketing Campaigns

Hubspot

To classify as “SMART”, a goal must be Specific, Measurable, Attainable, Relevant, and Timely. If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. Click-through rate. Cost per click.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Ability to design contextual customer journeys across multiple touchpoints, from search queries to ad copy to landing pages to follow-up. >>Back