Start Using These Psychological Triggers In Your Copywriting
SmartBug Media
DECEMBER 20, 2018
But it turns out that certain words actually work wonders for adding clarity. Below are two ads from Dove —one that uses coherence markers and one that doesn’t: Dove Soft-Touch Ad #1. As you age, it becomes less elastic and the production of oil slows down. Dove Soft-Touch Ad #2. The answer lies in the halo effect.
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