Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. The more interesting question is who will be the buyers. The obvious candidates are CRM vendors. These used proprietary, non-SQL database engines.
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