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Why Sales Needs Social Media Engagement Insight

Oktopost

When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize. So what can be done to help the sales teams? No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. “No

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Internal Databases vs. External Databases. That’s all it takes!