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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Let’s assume your average sale per customer is $5,000.

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16 marketing automation platforms your organization should consider

Martech

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Account-Based Marketing offers unified lead and account-based strategies.