The Brave New World of B2B Marketing - Are You Ready?
Everything Technology Marketing
MAY 24, 2010
In this section I will talk about classes of content that map to the various stages of the buying cycle. More on this later. 4 - Mapping Content to Buyer's Journey After understanding the world from our prospects' perspectives, let's look at how we adapt to it to better engage and provide value.
Let's personalize your content