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From #MartechDay to a European martech tour, May will be martech-tacular

chiefmartech

After chilling with Frans for a few days in Amsterdam and seeing some of my HubSpot colleagues in Ghent, I’ll head to the ZHAW School of Management and Law outside of Zurich. On Thursday, May 11, I’ll guest lecture an executive class, spend some time at the university’s MarTech Lab — how could I not? — for more info.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

Integrations have become a first-class competitive dimension. For startups and specialist apps, integrating with the leading platforms in their category has become a must-have, not nice-to-have, requirement in order to win customers. your DXP) vs. having humans do manual service labor (e.g.,

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Why HubSpot is Partnering with WP Engine

Hubspot

That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. When there’s a lot of friction in your company’s customer experience, people spread the word. Creating a good website experience relies on understanding the context of each visitor.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Concurrently, we noticed the expansion of the CMP category and its convergence with other categories such as Marketing Resource Management (MRM), Collaborative Work Management (Project Management), Digital Asset Management, Sale Enablement Platforms, Digital Experience Platforms, and Content Management Systems. .

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. LEARN MORE. LEARN MORE.