Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Eloqua and Silverpop are the obvious candidates. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Actually, there was a previous class of “database marketing” systems including Customer Insight Company, OKRA Marketing, Harte-Hanks P/CIS, Max$ell and RTMS.
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