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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Eloqua and Silverpop are the obvious candidates. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Actually, there was a previous class of “database marketing” systems including Customer Insight Company, OKRA Marketing, Harte-Hanks P/CIS, Max$ell and RTMS.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

The Martech Class of 2010 — where are they now? having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). (If you add in the private equity deals, it’s 64-65%.).

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).