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What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. Why don’t they follow-up?

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Lead Generation Best Practices Part 6: Fewer Leads Are Better

ViewPoint

This also renews the value of lead generation programs, since reps start receiving leads they can actually use. Best-of-class prospect development—and its focus on fewer, higher qualified sales leads—fills forecasts with sales-ready buyers and helps marketing and sales resources operate more efficiently.

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What Percent of Leads Should Sales Close?

ViewPoint

Completed Companies per Week. Lead Rate. Number of Leads per Week. Cost per Lead (based on $61.50/hour Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)). . $250,000. hour and 40-hour week). Close Rate Required for 10x ROMI*.