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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%

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QuestSoft Triples Clickthrough Rates & Improves Website Engagement with Lead Liaison

Lead Liaison

What’s even more noteworthy is the company’s increase in email open and clickthrough rates. Lead Liaison can do much more than just monitor website activity and engagement. Marketing with Lead Liaison has resulted in increased appointments at their trade show booth. Lead Liaison is headquartered in Allen, Texas, near Dallas.

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The Top 3 TOPO Takeaways

LeanData

Here’s a wild stat for you, straight from the State of Lead Management report : Only 30% of marketing leaders believe that sales always follows up on leads. But 61% of sales leaders believe that sales always follows up on leads. If that’s not a disparity, I don’t know what is. ABM is B2B marketing.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. This is all great but, if you're looking at ways to get more out of your autoresponders then keep reading. Have you tried any of these techniques?