SWZD
JULY 1, 2019
I was CMO at Brainshark at the time and recognized that people were opening emails less and less. Let’s run it for a period of time, and we will see which yields more clickthroughs or downloads. Typically, it is the CMO who is often the main buyer or champion of our platform.
Anything Goes Marketing
FEBRUARY 21, 2009
I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. If the registrant is new to your system, have a generic signature that perhaps is from your CMO or a known figure within your organization.
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