Email Autoresponders 2.0 in B2B Marketing
Anything Goes Marketing
FEBRUARY 21, 2009
I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. If the registrant is new to your system, have a generic signature that perhaps is from your CMO or a known figure within your organization.
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