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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

This Twitter trend is outdated: Find out why. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. You accompany these Tweets with the hashtag #FF or #FollowFriday. GA: Google Analytics.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame.