Less Than 1% Churn? It’s Possible—Just Listen to Your Customers
Adobe Experience Cloud Blog
JUNE 19, 2017
Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Businesses who use NPS are 33% more likely to report growth rates over 10% each year. In fact, strong customer success programs have been credited with reducing some companies’ churn rates to <1%.
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