SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours
accelerate agency
SEPTEMBER 21, 2021
Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers.
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