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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers.

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article thumbnail

SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers.

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A Simple Explanation of the Math Behind 7 Common Marketing Metrics

Hubspot

Armed with this information, you'll be able to make better decisions in long-term strategy, planning, and budgeting of your team, and walk into any presentation with the CMO or CEO and talk to these numbers with confidence. If you're running a business where customers pay monthly or yearly, it's critical to evaluate your churn rate.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.