Marketing Insider Group

NOVEMBER 30, 2021

Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Increasing Customer Loyalty and Retention. Increased customer loyalty and retention is one of the primary goals of customer marketing. Marketing Automation and Customer Relationships.

Trust Marketing 312

Trust Marketing WOM Marketing Budget Marketing & Strategy 312

Hubspot

JUNE 19, 2014

Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28