Customer Acquisition vs. Customer Retention: What Should You Focus On?
SmartBug Media
AUGUST 18, 2020
One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. You will always have customer churn. According to ProfitWell, the average churn rate for SaaS companies is around 4.8
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