60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. B2B: Business-to-Business.
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