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NOVEMBER 2, 2010 [Case, Presentation] B2B marketers are stumbling in the dark
new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Make sure they capture all lessons and share them.Start a wiki. Learn more.
NOVEMBER 2, 2010 | DELICIOUS B2BMARKETING
[Case, Presentation] B2B marketers are stumbling in the dark
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